My research question follows organic farming and its effect on the earth, the small farmer, and the consumer, though it focuses more on big businesses and how their takeover on the organic market is effecting everything else, negatively or positively.
There's a general assumption that the big name takeover of this market can only bring bad news, with the vast majority of articles on the matter claiming that selling your name inevitably means selling your ethics and fundamentals behind the responsible and morally sound production that comes with the organic label. One article that I'm using focuses on this very aspect.
According to Jason Mark of alternet.org, the reality of the current organic situation is that big businesses enter the market because it's "smart business", not because they support the morality. So they "follow the green", though with this following, the morality can still be upheld. Many organic companies that have been bought out by big name brands still retain their values and continue to fight for stringent requirements when it comes to earning a USDA Approved "Organic" seal. And as Stonyfield (an organic yogurt brand) executives have argued, the spreading of organic farming and food into the mainstream market, by most means, is always a good thing.
http://www.alternet.org/story/19645/big_business_follows_the_green
No comments:
Post a Comment